Let's get straight to it. When we talk about a 'standard' pillow in the UK, we mean one specific size: 50cm x 75cm, which is about 20 x 30 inches.
This is the classic, go-to rectangular pillow you will find in almost every British home. It is not just a random measurement. It has been the nationwide favourite for years because it is so incredibly practical.
Understanding the Standard Pillow Size

This familiar 50cm x 75cm size is the cornerstone of comfortable bedding. Its real strength is its versatility. It is the perfect building block, whether you are making up a child's first bed or styling a master suite.
You could almost think of it as the little black dress of the bedding world. It is timeless, reliable, and just works, no matter the setting.
The Perfect Fit for UK Beds
The reason the 50 x 75cm (20 x 30 inches) pillow became the UK standard is simple. It was designed to perfectly complement our most common bed sizes.
The beauty of the standard pillow is its simplicity. One sits neatly on a single bed, while two fit perfectly across a double bed, creating a complete and comfortable look without any awkward gaps or overhang.
This thoughtful sizing creates a tidy, well-proportioned look without any fuss. For a single bed, one standard pillow is all you need. For a double bed, two of them sit side-by-side beautifully, covering about 75% of the bed's width, which is ideal for a cosy and inviting setup.
Getting to know this fundamental size is the first step in creating your perfect bed. It ensures everything from your pillowcases to your overall style feels coordinated. For a deeper dive into how different bedding elements fit together, check out our guide to bedding size dimensions.
Choosing Between Standard and King Size Pillows
When it is time to refresh your bedding, you will likely find yourself weighing up two main options, the classic standard pillow and the more luxurious king size pillow. The right choice often depends on the size of your bed and the overall feel you want to create in your bedroom. Standard pillows are wonderfully versatile and remain a household staple for a reason, as they fit single and double beds perfectly.
But upgrading to a king size pillow, which measures 50cm x 90cm, can be a real game changer for your comfort. That extra length is its biggest benefit. If you tend to toss and turn, a king pillow provides a much larger surface, ensuring your head and neck remain comfortably supported all night long.
The Benefits of a Larger Pillow
For anyone with a larger bed, the king size pillow offers a major style advantage. Two of them sit perfectly side by side across a king or super king mattress, completely getting rid of that awkward gap standard pillows can leave in the middle. This simple change creates a seamless, hotel quality look that feels both plush and properly finished.
Of course, this polished appearance is not just for show. The added width provides more consistent support, which can make a noticeable difference to the quality of your sleep.
While the standard 50 x 75cm pillow is the everyday hero for UK beds, the king size pillow has surged in popularity. It now claims 25% of the market share as king size beds have become more common, accounting for 30% of sales. Many women report fewer neck aches with king pillows thanks to the improved head support.
Matching the Pillow to Your Bed
Getting the pillow size right is all about creating a sense of balance and harmony. It is simpler than you might think. Here is a quick guide to help you decide.
- For single and double beds, the standard pillow is almost always your best bet. Two of them fit neatly across a double bed, creating an inviting look without overwhelming the frame.
- For king and super king beds, a pair of king size pillows is the ideal match. Their combined width spans the entire mattress, giving you that full, luxurious feel you see in professionally styled bedrooms.
Ultimately, a standard pillow is practical, widely available, and cost effective, making it a reliable choice for most beds. A king pillow, on the other hand, is an upgrade in both size and style, designed specifically for the generous proportions of larger beds.
To get the measurements just right for your whole setup, you can explore our detailed guide on the king size bed in cm. Making the right choice ensures your bed truly becomes the sanctuary for rest and relaxation it is meant to be.
Exploring Larger and Speciality Pillow Sizes
While standard and king pillows are the workhorses of most bedrooms, sometimes your comfort or style calls for something a little different. Speciality pillows are designed for specific jobs, whether it is creating that show stopping hotel look or giving you targeted support right where you need it. Think of them as the perfect way to add both function and flair.
These pillows are the supporting cast that can truly make your main bedding shine. They layer in comfort, solve practical problems like body support, and give you the tools to style your bed like a professional. Let’s look at a few popular options that go beyond the everyday.
The Luxurious Super King Pillow
If you have a super king bed, the super king pillow is the ultimate upgrade. Measuring an impressive 50cm x 107cm, two of them fit side by side to span the entire width of your mattress. The result is a seamless, incredibly plush foundation with no awkward gap in the middle. It is a small change that delivers a truly opulent, edge to edge feel.
This pillow’s popularity has grown alongside the UK's love for more spacious beds. With super king mattresses now making up 20% of the market, a properly scaled pillow is essential. Using two of these pillows provides 100% coverage and can even reduce cold spots by up to 40%, creating a warmer, more unified sleeping surface. You can learn more about this trend in our guide to what size is superking.
Decorative and Supportive Alternatives
Beyond creating that seamless look, other speciality pillows offer unique benefits for both style and wellbeing. Each one serves a distinct purpose, helping you customise your bed to your exact needs.
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Euro Pillows: These large square pillows, typically 65cm x 65cm, are a stylist’s secret weapon. Placed behind your main sleeping pillows, they add height and create a soft, full backdrop, which is perfect for propping yourself up with a good book or a morning cup of tea.
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Body Pillows: Usually around 51cm x 137cm, a long body pillow is a side sleeper's best friend. It provides fantastic support for your knees, hips, and back, promoting better spinal alignment throughout the night. They are also incredibly popular during pregnancy for offering gentle, comforting support.
These options let you build a bed that is not just a place to sleep, but a personalised sanctuary. By mixing and matching sizes, you can create a setup that looks beautiful and supports your body perfectly.
How to Match Pillow Size to Your Bed
Choosing the right pillow size for your bed is one of the simplest yet most effective ways to make your bedroom look polished and feel genuinely comfortable. It is all about creating the right proportions. You want to avoid those awkward gaps between pillows or, just as bad, having them spill over the edges of the mattress.
Think of it like framing a picture. The right size frame makes the art look intentional and pulled together. Getting this detail right with your pillows makes a world of difference. Let's walk through the ideal pairings so you can style your bed with confidence.
Pillow and Bed Pairing Cheat Sheet
To achieve that neat, hotel quality finish, the trick is to match your pillow size to the width of your mattress. A standard pillow is wonderfully versatile, but on larger beds, you will need something more substantial to fill the space properly. This quick reference table breaks down the classic combinations for UK bed sizes.
| UK Bed Size | Recommended Pillow Size | Quantity |
|---|---|---|
| Single Bed | Standard (50 x 75cm) | One |
| Double Bed | Standard (50 x 75cm) | Two |
| King Bed | King (50 x 90cm) | Two |
| Super King Bed | Super King (50 x 107cm) | Two |
Following this guide ensures your pillows will sit neatly side by side, covering the width of your bed for a full, luxurious look without any fuss.
Here is how those pairings play out in a bit more detail.
- Single Bed: One standard pillow sits perfectly in the centre. Simple, classic, and just right.
- Double Bed: Two standard pillows fit side by side, beautifully spanning the width of the mattress without leaving a large gap.
- King Bed: This is where you will want to upgrade. Two king size pillows (50 x 90cm) are the ideal choice here, meeting in the middle to create that seamless, plush foundation.
- Super King Bed: For the most generous of beds, two super king pillows (50 x 107cm) will cover the entire width for that complete, edge to edge comfort you see in magazines.
The visual below shows a few other popular pillow types, giving you an idea of how different shapes can add layers to your bedroom styling.

This helps visualise how speciality options like a long Body pillow or a square Euro pillow can offer unique comfort and decorative benefits beyond the standard sleeping sizes.
Expert Tip: Matching your pillows is just one part of creating a cohesive look. The right bedding is equally important for a well-dressed bed. Ensuring your sheets and duvet cover fit perfectly will complete the picture.
Understanding how all your bedding elements work together is the secret to a beautiful bedroom. For more on this, you can explore our guide on finding the correct size of bed sheets. By following these simple principles, you can ensure your bed always looks inviting and feels wonderfully comfortable.
Styling Your Bed with Different Pillow Sizes

This is where the fun really starts. Creating a bed that looks as good as it feels is an art, but it is one you can easily master. By layering different pillow sizes, you can achieve that full, inviting look you see in home décor magazines and turn your bed into the true centrepiece of the room.
Think of it like an artist arranging a composition. It is all about building depth, texture, and visual interest. The aim is to design a personal sanctuary that feels luxurious and welcoming, a look that is completely achievable with a few simple techniques.
Creating a Full and Inviting Look
The secret to a beautifully styled bed is working from back to front, starting with the largest pillows and layering smaller ones in front. This simple trick creates an illusion of depth and makes the entire bed feel more plush and thoughtfully put together. It is a go-to method for interior designers for a reason.
A great place to begin is with your sleeping pillows, for example your trusty standard size pillows, propped upright against the headboard. This creates a solid foundation for the rest of your arrangement.
From there, you can start building layers to introduce height, colour, and texture.
- Add Height with Euro Pillows: Pop a pair of large, square Euro pillows in front of your sleeping pillows. Their height instantly draws the eye upwards, creating a soft, full backdrop that is also perfect for leaning against with a good book.
- Introduce Colour and Pattern: Next, layer in another pair of pillows, standard or even king size, in decorative shams. This is your opportunity to play with different fabrics, patterns, and colours that complement your Morgan & Reid comforter.
- Finish with a Flourish: Complete the look with a smaller, single decorative cushion right at the front. This final touch adds a pop of personality and pulls the entire arrangement together beautifully.
A well-styled bed is not just about looking pretty. It is about creating a space that signals comfort and relaxation. The simple act of layering pillows can transform your bedroom into a more intentional and restful retreat.
Simple Styling Recipes
You do not need a mountain of cushions to make a statement. Sometimes, a few well-chosen pillows are all it takes to create a sophisticated look.
For a clean and classic feel on a double bed, try this effortless recipe. Start with your two standard sleeping pillows propped up against the headboard. In front of them, place two crisp Euro pillows. Finish with a single, long lumbar cushion centred at the front. This simple, three layer approach is balanced, elegant, and absolutely timeless.
Finding the Right Pillowcases for Your Pillows
Choosing the perfect pillow is only half the story. To really get that polished, inviting look, you need a pillowcase that fits like it was made for it. Here in the UK, you will mainly find two popular styles, both designed to perfectly fit a standard pillow size of 50 x 75cm.
The right pillowcase does more than just protect your pillow. It also guarantees a smooth, comfortable surface to rest your head on. A case that is too large will look sloppy and bunch up uncomfortably, while one that is too small will strain the seams and can make your pillow feel lumpy and overly firm.
Housewife vs Oxford Pillowcases
Understanding the difference between the two main UK styles is the key to choosing with confidence. While they both accommodate the same standard pillow, they create two very different effects on your bed.
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Housewife Pillowcase: This is the classic, straightforward style we all know and love. It has a simple, no fuss design with a neatly sewn edge that fits snugly around the pillow, giving your bed a clean and tidy finish.
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Oxford Pillowcase: If you are after a touch more elegance, the Oxford pillowcase is the one for you. It features a decorative fabric border, often called a flange, running around all four sides. This extra detail adds a fuller, more luxurious appearance to your bedding, making it a favourite for master bedrooms.
Both Housewife and Oxford pillowcases are typically sold in the standard size. It is worth remembering, though, that if you have invested in larger king or super king pillows, you will need to find pillowcases specifically made for those dimensions to get that perfect, effortless fit.
Pillowcases are the final touch that ties your whole bedding look together. Beyond the everyday styles, you can also add decorative covers called shams, which are brilliant for layering and styling. For a complete explanation, you can learn more about what is a pillow sham in our detailed guide.
Once you know the right size, you can explore a wide range of pillow covers to find the perfect match for your décor. Getting the fit right is the secret to a bed that looks perfectly coordinated and feels wonderfully inviting every single night.
Your Pillow Size Questions Answered
To wrap things up, let's tackle some of the most common questions we hear about pillow sizes. Think of this as a quick-fire round to clear up any lingering confusion and help you make your final choice with complete confidence.
Can I Use King Size Pillows on a Double Bed?
Yes, you absolutely can. In fact, it is a popular designer trick to give a double bed a fuller, more luxurious look.
Two king size pillows will span the width of a standard double mattress perfectly, meeting neatly in the middle without leaving a gap. This creates that plush, high end hotel feeling right in your own bedroom. Just be sure to grab king size pillowcases to match.
What Is a Queen Pillow Size in the UK?
This one causes a lot of confusion, but the answer is simple. The term 'queen pillow' is mostly American. Here in the UK, what they call a queen pillow is virtually identical to our familiar standard pillow size.
A US queen pillow is typically 51cm x 76cm, which is just a tiny bit different from our 50cm x 75cm standard. So, if you ever see bedding labelled for a 'queen' pillow, you can rest assured it will fit your standard UK pillows perfectly.
How Do I Measure My Pillow Correctly?
Getting an accurate measurement is all about the technique. First, take the pillow out of its case and lay it down on a flat surface, like your bed or a large table.
The trick is to use a soft tailor’s tape measure. Do not measure over the puffy, curved top of the pillow. Instead, measure from seam to seam along the flat edges for both the length and width. This gives you the true dimensions that manufacturers use.
Do Your Comforters Need Special Pillows?
Not at all. Our comforters are designed to pair beautifully with any standard UK bed and pillow setup you have. The most important thing is simply choosing the right size comforter for your mattress, whether it is a single, double, or king.
Whether you have a simple pair of standard pillows, an opulent row of king pillows, or a full arrangement with Euro shams, our comforters will drape elegantly over the top, giving you that cosy, effortless style you are after. For a look at general dimensions across different products, a detailed product size chart can be incredibly helpful.
At Morgan & Reid, we believe a beautiful bed is the heart of a comfortable home. Explore our collection of irresistibly soft comforters and bedding essentials to create your perfect sleep sanctuary tonight.



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